Broker Check

Our People

Gregory J. Massino, CFP®

President, Principal Securities Registered Representative, Financial Advisor



Greg entered the financial services industry in 1986 after receiving his B.S. degree in Business Administration from Rockford College.  He later obtained the CERTIFIED FINANCIAL PLANNER™ mark from the The American College for Financial Planning in Denver, Colorado.  He founded the Massino Financial Group, Inc. in 2000.  Greg is a member and past president of the Rockford Association of Insurance and Financial Advisors.  He holds membership in the International Association of Financial Planners and the Rockford Area Chamber of Commerce.  Greg and his dedicated team of financial professionals can assist individuals and businesses in developing and implementing financial strategies using a value based approach aligned with their core beliefs.  Greg and his wife, Pam, reside in South Beloit, with their three children Mallory, Melissa, and Mitchell. 

Holly James, ACS

Brokerage Agency Administrator, Principal Securities Registered Representative



Holly has been in the Financial Services business since 1974 and joined Massino Financial Group in 1998.  She holds a life & health insurance and variable annuity license along with FINRA Series 6 & 63 securities registrations.  Holly is the Executive Secretary of the Rockford Association of Insurance and Financial Service Advisors. A Rockford native and resides in Machesney Park with her husband Jerry, and has two children, Amy and Andy. 

Darla Lemke

Office Marketing Coordinator



Darla recently returned to Massino Financial Group.  She is the first person to greet you when you visit the office.  Darla coordinates and supports the marketing activities and works to provide quality service to prosepective customers and policyowners.  Darla resides in Rockford and has two children, Taylor and Jarod.